How to save on the $30 billion private search engine contract

Small engines like Google and Bing are the dominant players in the private search market.

But many smaller search engines like Bing, Microsoft, Amazon and others have struggled.

How do they compete with the big players?

WSJ’s Mark Hosenball talks about this week’s $30-billion deal.

Read more about the Google contract and the new job search engines, including:Google to offer job search service as part of $1.6-billion acquisition deal with MicrosoftSource WSJ article Microsoft to pay $50 billion to buy LinkedIn for $1 billionSource WSJP article Yahoo’s stock falls as investors fret about Yahoo’s search engine business.

Yahoo’s new chief executive officer said the company’s search business was going to improve in the coming months.

But other search companies are struggling.

LinkedIn, a private company with a private search business, said last month it would lay off about 1,000 employees.

Microsoft, a software company with an online search business that sells data to private companies, is in talks to acquire a $2.4 billion stake in rival online search company Zoho, according to people familiar with the matter.